This offer is available only to Grantees who are ad credit recipients from the Facebook Small Business Grants Program for Black-Owned Businesses in the United States (“Grantee(s)”). To participate in the offer, Grantee must sign-up with a Facebook Marketing Partner (“FMP”), including Madwire, LLC. (“Marketing360”). Grantees are eligible to sign up for this offer once ad credit is disbursed and must sign up with FMP before March 1st, 2021 (“Offer Period”). Limit of one, non-transferable, offer per Grantee.

The services and deliverables included in the offer include a functioning Facebook advertising campaign and ad creative created by the FMP following Facebook’s best practices and incorporating the Grantee’s goals and available marketing assets (e.g.; website, logo, images). No payment is required for the delivery of this service (the campaign, and ad assets) during the Offer Period. During the Offer Period, campaign delivery will run at no additional cost using Grantee’s available ad credit for the period of their preplanned and agreed upon campaign budget (e.g.; 3 months with a $500 monthly budget from a $1,500 ad credit) or until Grantee ad credit expires,whichever comes first. When ad credit is exhausted or expired, Grantee will be required to pay Facebook if they wish to continue marketing of their ad campaign.

The Grantee agrees to provide the FMP access to the ad account where the ad credit has been deposited and corresponding Facebook business Page/s. The Grantee must apply the value of their ad credit to the FMP created campaign or must provide other means of payment if ad credit value has already been exhausted by the Grantee in order to run the campaign. Grantee can expect to receive the offer if they have (1) signed up with the FMP within the Offer Period, (2) corresponded with the FMP campaign strategist, (3) provided access to their ad account holding the ad credit, and (4) approved the FMP created campaign.

Some Facebook marketing solutions used in the campaign setup are limited to what marketing assets the Grantee can provide to the FMP for no additional cost. This includes the following:

• Branded video or image ad assets: Grantee must provide business logo and images and video assets
• Conversion or Traffic campaign objective: Grantee must provide a live website with a Facebook pixel integrated
• Store Traffic campaign objective: Grantee must have a business with multiple stores and which have been added to their store locations to Facebook
• App Installs campaign objective: Grantee must have an app that's registered on the Facebook for Developer's site
• Product Catalog Sales campaign objective: Grantee must be able to provide a Facebook product catalog
• Lookalike audience targeting: Grantee must be able to provide source audience to FMP with at least 100 people

In the absence of the above marketing assets, the FMP can leverage the Grantee’s existing Facebook Page and FMP provided stock imagery to create a functional ad campaign and ad creative at no cost to the Grantee.

Grantee must provide written or verbal notification to the FMP if they do not wish to continue with their services to revoke FMP access to the Grantee’s owned ad account and page/s after the FMP has created the campaign. The FMP will have up to 30 days to revoke access after written or verbal cancelation notification. The Grantee will always retain ownership of their ad account and remaining un-utilized ad credit, as well as the FMP created ad campaign and ad creative.

Grantee understands that after their campaign is active that Additional FMP Services may be recommended to further Grantee’s marketing goals, such as but not limited to, website creation and management, listings management, or additional marketing creative. Also, the FMP will offer continued management of Grantee’s campaign after the exhaustion of the ad credit budget for an additional fee. Grantee can learn more about Marketing 360’s paid solutions here. If Grantee chooses to run their campaign independently after the exhaustion of their ad credit, they will need to pay Facebook for continued marketing of their campaign.

Grantee acknowledges that the FMP may provide aggregated and de-identified metrics of participating Grantees to Facebook to ensure delivery and quality of services provided by FMP (i.e.; number of Grantee sign-ups, number of Grantee campaigns activated). FMP may also provide Facebook with aggregated responses to additional voluntary surveys completed by Grantees.

Grantee must agree to FMPs applicable terms and conditions and privacy policy. To the extent there is a conflict with the offer terms stated herein and FMP’s standard terms and conditions, the offer terms herein will govern and control.